Attribution: Cypher789
Do you rely on email marketing to reach your customers? You might have gotten wind of some changes that can result in your emails that go to gmail or Yahoo! accounts landing in spam, or worse, not sent at all.
Here is Google’s statement and here is Yahoo’s statement.
If you’re wondering what all these acronyms are, such as DMARC, DKIM and SPF, they all have to do with the security of your mail server in relation to your domain.
If you use MailChimp and your SPF is valid everywhere except for mails sent from there, follow the instructions on this site to add a bit of text to your record starting with ‘v=spf1’.
I haven’t looked into it, but imagine other mail senders might have something similar required.
Not sure if your email passes? You can use this authenticator, you have to set up a free account with email verification, and follow the steps to send a test email from the platform you use. They offer to fix it for a mere $497 (ouch).
Feel free to reach out if you’re having trouble with this and are worried about deliverability. I’ll just need access to wherever your DNS records are hosted.
Leave A Comment